Any CEO will tell you that marketing is an essential part of running a
successful business. After all, without demand and lead generation there will
be no sales; if the product isn't selling, all the brilliant innovative
technology in the world won't make even the slightest difference and the
company will eventually go under.
However, it won't be too much of a stretch to say that marketers are
generally an underappreciated, often misunderstood species within
technological organizations. I will claim that current analytics tools might
allow marketers to "rebrand" themselves, and prove their true value to the
organization in a clear and undisputable way.
Remind me what you do around here...?
Unfortunately, the marketing department is still frequently seen as a
mysterious, somewhat foreign element, particularly in technology companies.
It seems that employees from oth... (more)
You've heard the great promise of business intelligence: data visualization
will completely change the way you think about your business. We strive for
those life-altering "aha" moments that completely shift the way we think, and
help move us forward in a way we just couldn't before due to a lack of
knowledge, clarity or inspiration. But how can data visualization promise to
give us more of those moments?
Data visualization, the graphical representation of data and information, can
help you discover trends, patterns and correlations in your businesses that
might otherwise go uns... (more)
Does the Future Lie with Embedded BI?
At the onset of 2015 it seems that Business Intelligence software has become
a nearly consensual part of any data-driven organization. Today companies
large and small are realizing, more than ever, that "data is power", and that
harnessing this power requires the right tools for the job.
But in the near future we might see BI take another direction: Rather than
companies merely purchasing dashboard reporting software for the purposes of
internal usage, we'll be seeing a surge in companies looking to integrate
advanced analytics and reporting ... (more)