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Big Data & Business Analytics

Saar Bitner

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Top Stories by Saar Bitner

Any CEO will tell you that marketing is an essential part of running a successful business. After all, without demand and lead generation there will be no sales; if the product isn't selling, all the brilliant innovative technology in the world won't make even the slightest difference and the company will eventually go under. However, it won't be too much of a stretch to say that marketers are generally an underappreciated, often misunderstood species within technological organizations. I will claim that current analytics tools might allow marketers to "rebrand" themselves, and prove their true value to the organization in a clear and undisputable way. Remind me what you do around here...? Unfortunately, the marketing department is still frequently seen as a mysterious, somewhat foreign element, particularly in technology companies. It seems that employees from oth... (more)

Does the Future Lie with Embedded BI? By @Sisense | @CloudExpo [#BigData]

Does the Future Lie with Embedded BI? At the onset of 2015 it seems that Business Intelligence software has become a nearly consensual part of any data-driven organization. Today companies large and small are realizing, more than ever, that "data is power", and that harnessing this power requires the right tools for the job. But in the near future we might see BI take another direction: Rather than companies merely purchasing dashboard reporting software for the purposes of internal usage, we'll be seeing a surge in companies looking to integrate advanced analytics and reporting ... (more)

A Tale of BI – What Data Visualization Can Tell You about Your Business

You've heard the great promise of business intelligence: data visualization will completely change the way you think about your business. We strive for those life-altering "aha" moments that completely shift the way we think, and help move us forward in a way we just couldn't before due to a lack of knowledge, clarity or inspiration. But how can data visualization promise to give us more of those moments? Data visualization, the graphical representation of data and information, can help you discover trends, patterns and correlations in your businesses that might otherwise go uns... (more)